Gamification of Greenification

PepsiCo is targeting to take the U.S. beverage recycling rate to 50 percent by 2018. To achieve this target, they have created the Dream Machine, a recycling initiative. This innovative and interactive kiosk will be installed in campuses.  For every bottle or tin can students put in the recycle machine, they will receive reward points to redeem for prizes, including local entertainment, dining, and more.

It is really a cool way to make our planet cool. What do you think? Please leave your comments below.

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