This year we, GAIL (India) Limited were recognized for CSR campaign which celebrates the theme of “Tomorrow Is Yours” at the Summit Creative Awards (SCA). The Summit International Awards (SIA) is a USA based organization dedicated to furthering excellence in the marketing communications industry .
Over the last 21 years, the SCA (Summit Creative Awards) has become a unique platform to applaud outstanding creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. It administers three distinguished advertising and marketing award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class.
The brand of GAIL (India) Limited has moved from strength to strength and this victory adds another stepping stone. And it hasn’t been easy – Our victory comes in the Public Service Newspaper/Magazine Campaign category as we bag a silver amongst 5000 entries from 23 countries for the creativity we showcased through our campaigns. The rigour and strategic thought that drives our success among gas utilities in the world, also drives its CSR initiatives.
This year’s panel of international judges included: Juan Pablo Valencia, Creative Director, TBWACentral Asia & Caucasus – Kazakhstan Augusto Correia, Integrated Art Director, Artplan – Brazil Trent Oliver, CEO, Blue Telescope – United States Phil Copithorne, C&B Ad- Canada Crystal McKenzie, President/CEO, Crystal McKenzie, Inc. – United States Marcus Enstrom, Creative Director, FaPaFamiljen – Sweden Andreas Kioroglou, Founder/ Creative Director, Matadog Design – Greece Luke Li, Creative Director, Germany Nizar Al Shorbagi, Art Director, Paragon Marketing Communication – Kuwait Pier Lalonde, Principal, Pixel &Cie, marketing creative – Canada Matthew Maday, Managing Director, RDI/A Digital – United States Fabio Orlando, CCO, tag – Canada Curtis Wolowich, Creative Director, Agency59 – Canada This truly is a world class victory for a world class campaign. The winning campaign:
Our motto ‘Tomorrow is yours’ is a reflection of the hopes, aspirations and dreams of the many beneficiaries of the CSR initiatives. The winning entry epitomizes all this in a simple, stark, compelling and very thought-provoking way.
Shri H S Cheema has been known for accomplishing many great things for the Oil and Gas Sector in India. During his tenure at GAIL as the first ever chairmen, Shri Cheema was heralded for setting up and maintaining the first pipeline in northern India, known as the Hazira-Vijaipur-Jagdishpur (HVJ) pipeline. The pipeline created a vital link for transportation of natural gas between the distribution center and the states of Gujarat, Madhya Pradesh, Rajasthan and Uttar Pradesh.
Shri H S Cheema was born on the 2nd of May 1931, completed his bachelors of engineering from Poona, mechanical engineering from the Royal Technical College, Glasgow and then in 1983 he become a fellow at the Institute of Engineers in India. Armed with an advanced and diverse education, he went on to hold prestigious positions with various organizations such as ONGC, Oil India Limited, Asian Development Bank, Engineers India Limited and Gas Authority of India. Shri Cheema made many in-roads towards developing the oil and gas sector in India. He was responsible for all the oil, LPG and gas productions on behalf of ONGC during the years of 1986 – 1989. A notable achievement is that he was credited with raising the oil production from 27 MMT per year to 34 MMT per year in 1989. A few other achievements are;
· Responsible for major drilling operations in the east coast of India
· Record time to complete a pipeline project between Uran to Trombay Butcher island ( 18 months)
· Planning and design of the super tanker oil terminal and dry dock at Cochin port
· Construction of the worlds largest oil terminal at Wilhelmshaven, Germany.
· Publications of many books and journals
To know more about Shri Cheema, click here.
GAIL wins Excellence in Advertising Award for social and digital advertising
Gail (India) Ltd. was awarded the excellence in advertising award in the category of digital/social advertising by the Delhi Advertising Club for the campaign ‘GAIL The Fastest Indian‘ beating 28 other entries to the finish line.
Milkha Singh and his achievements inspired ‘GAIL The Fastest Indian’, a campaign run from September till January 2015 where we set out to find 12-14 year olds, who have the potential to take India to the 2020 Olympics. While the hunt took place in 19 cities over 20 events, all to achieve 1 dream, we took to promoting the path breaking campaign online to connect and spread awareness of ‘GAIL- The Fastest Indian’. The event was driven through a microsite and social media, spreading awareness, building conversations and motivating citizens.
A contest was put together for the duration of the campaign, driven through the microsite, where we invited people to come and vote for the city they think is the fastest, building a connect between the idea and the event. A number of twitter contests were also run with the theme ‘fastest’ while in turn spreading the word.
Through the duration, digitally we attained 29,00,000 Facebook Impressions, 41,09,627 Twitter Impressions and 4,50,000 Views on the Microsite.
The hunt through 19 cities witnessed 7,600 participants from 19 cities across India where children from all walks of life and various schools, registered and competed amongst one another, moving a step closer to winning the big dream for India. 48 finalists where chosen to then compete to identify 6 champions. The final leg of the race was conducted at the Thyagaraj Sports Complex, New Delhi in January 2015.
The champions will be trained by international coaches and groomed into the nations top athletes to compete in the 2020 Olympics.
Although the campaign concluded in December it was just the beginning!
Delhi Advertising Club is an amalgamation of advertising stakeholders, which holds annual awards for a multitude of categories in the areas of advertising. The club was incepted over 40 years ago priding itself on transparency of awards and raising the bar on concepts.
GAIL (India) Ltd. is India’s No. 1 Natural Gas Company as well as the Fastest Growing Maharatna. GAIL deals with Natural Gas and its entire value chain which includes Gas exploration, distribution, marketing, processing and City Gas Distribution.
Here are few snapshots from the campaign