GAIL wins Excellence in Advertising Award for social and digital advertising
Gail (India) Ltd. was awarded the excellence in advertising award in the category of digital/social advertising by the Delhi Advertising Club for the campaign ‘GAIL The Fastest Indian‘ beating 28 other entries to the finish line.
Milkha Singh and his achievements inspired ‘GAIL The Fastest Indian’, a campaign run from September till January 2015 where we set out to find 12-14 year olds, who have the potential to take India to the 2020 Olympics. While the hunt took place in 19 cities over 20 events, all to achieve 1 dream, we took to promoting the path breaking campaign online to connect and spread awareness of ‘GAIL- The Fastest Indian’. The event was driven through a microsite and social media, spreading awareness, building conversations and motivating citizens.
A contest was put together for the duration of the campaign, driven through the microsite, where we invited people to come and vote for the city they think is the fastest, building a connect between the idea and the event. A number of twitter contests were also run with the theme ‘fastest’ while in turn spreading the word.
Through the duration, digitally we attained 29,00,000 Facebook Impressions, 41,09,627 Twitter Impressions and 4,50,000 Views on the Microsite.
The hunt through 19 cities witnessed 7,600 participants from 19 cities across India where children from all walks of life and various schools, registered and competed amongst one another, moving a step closer to winning the big dream for India. 48 finalists where chosen to then compete to identify 6 champions. The final leg of the race was conducted at the Thyagaraj Sports Complex, New Delhi in January 2015.
The champions will be trained by international coaches and groomed into the nations top athletes to compete in the 2020 Olympics.
Although the campaign concluded in December it was just the beginning!
Delhi Advertising Club is an amalgamation of advertising stakeholders, which holds annual awards for a multitude of categories in the areas of advertising. The club was incepted over 40 years ago priding itself on transparency of awards and raising the bar on concepts.
GAIL (India) Ltd. is India’s No. 1 Natural Gas Company as well as the Fastest Growing Maharatna. GAIL deals with Natural Gas and its entire value chain which includes Gas exploration, distribution, marketing, processing and City Gas Distribution.
Here are few snapshots from the campaign